Develop a Basic Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words

Develop a Basic Marketing Strategy - Essay Example Information communication technology (ICT) industry is one of the highly prioritized sectors of the economy. ICT is a highly dynamic sector of the economy in Hungary accounting for about 6% of the country’s economy (Johansson, Karlsson, and Stough 102). ICT industry in the country targets three main pillars namely creating a highly skilled labor force, increasing the number of IT experts, and attracting more companies and Small and Medium sized Enterprises (SMEs). The ICT industry in Hungary presents a great opportunity for Apple Inc to expand its customer base in Eastern Europe. This marketing plan will try to assess the potential benefits of the company entering in this market. Apple also has a strong workforce of talented individuals in many parts of the world. This seems to fit in well with the human capital available in Hungary because Hungarian employees are highly skilled and motivated. Apple computers do not function well with other Operating systems. This may be a disadvantage for the company because most of the customers in Hungary have other operating systems and it may prove difficult to switch immediately to Apple. Recent changes in management for the company may not be well received in new markets such as Hungary. Steve Jobs was highly regarded around the world as an effective manager and an innovator for the company. His sudden death created some level of uncertainty among customers. This may also may prove a problem for newer markets. One threat for Apple is the legal problems that may result in operating in Hungary. Hungary is an emerging economic powerhouse that is still trying to stabi8lize itself with various legal structures. Some of the laws such as tax policies may affect Apples operations in the country. Another challenge for Apple Inc is the popularity of a new mobile Operating System, Android that is gaining popularity in Hungary and other markets in Europe. This may pose a challenge for